Pew Research Takes Another Look at Millennials

Link to January 7 Pew Research report, "Millennials: They’re Younger -- But Their Preferences Aren't That Different".

Excerpt: As might be expected, members of the Millennial generation are enthusiastic about the technological and communication advances of the past decade. They are also highly accepting of societal changes such as the greater availability of green products and more racial and ethnic diversity. What may be less expected is that, in many cases, they are not much different from the age groups that precede them. And on at least one issue -- the advent of reality TV shows -- their views differ not at all from those of the oldest Americans.

A recent survey by the Pew Research Center for the People & the Press found that most Americans, young and old, offer a gloomy assessment of the past decade. Still, not all of the changes Americans have experienced in recent years are seen in a negative light. In particular, innovations in cell phones, email and online shopping are seen as changes for the better by most Americans with positive views reaching well beyond the youngest Millennial generation. These kinds of change are viewed at least as favorably by Americans in their 30s and 40s as they are by those in their late-teens and 20s and, in many cases, it is only those 65 and older who have less enthusiastic views of these innovations.

I'll call them the it's-about-time-somebody-wised-up generation.

At 26%, Millennials are the least likely to say that "cable talk news shows" represent a change for the better. (As opposed to 40% of the 65+ generation.)

Oh, and it looks as though we'll be seeing lots more tattoos.