New Berlin considers selling ads on Web site

Link to January 18 Milwaukee Journal-Sentinel article.

Excerpt: With the economic downtown continuing to put a financial squeeze on municipalities, one Waukesha County community may allow advertisements on its Web site as a way to generate new revenue.

If New Berlin does permit such ads, it could become the first municipality in southeast Wisconsin and perhaps the state to allow advertising on a municipal Web site.

[snip]

The hoped for ads, from local businesses or national chains with stores or restaurants in New Berlin, likely would raise only about $7,000 annually for the city.