Calgary Public Library Goes to Market

Link to January 27 CBC News report, "Calgary library ads target grocery shoppers". (via Twitter)

Excerpt: Calgary's public libraries are trying to catch the attention of supermarket shoppers by placing advertisements right in with the bananas and pastrami.

New library ads have made their way into the produce and deli departments of 10 Real Canadian Superstores across the city. The slogan for the campaign is "Everything you're into," and the advertisements feature lines such as "from barbecue to bull riding" and "from ham to Hamlet."

It's a unique campaign, said April Ganger, who works with the Calgary Public Library's marketing department.

"We were trying to have that guerilla impact," she said.