Link to January 23 New York Times article, "With Kindle, the Best Sellers Don't Need to Sell".
Excerpt: Publishers including Harlequin, Random House and Scholastic are offering free versions of digital books to Amazon, Barnes & Noble and other e-retailers, as well as on author Web sites, as a way of allowing readers to try out the work of unfamiliar writers. The hope is that customers who like what they read will go on to obtain another title for money.
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