Baby Boomers and Seniors Are Flocking to Facebook

Link to January 28 Mashable post, "Baby Boomers and Seniors Are Flocking to Facebook".

Excerpt: A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.

In its Boomers and Social Media report, eMarketer takes a look at social media adoption among different generations. Results showed that while the percentage of Millennials maintaining a social networking site profile was fairly consistent from 2007 through 2009, the same cannot be said of Baby Boomers’ social media usage.