Link to December 11 cnet news post, "Most people say no to slow online video".Excerpt: About 81 percent of Web users leave an online video page if they encounter mid-stream rebuffering, a new study from video analytics firm TubeMogul has found.
Rebuffering has become a major issue for most Web users. And even though TubeMogul found that just 7 percent of streaming video is slow-loading, it said Web video still can't quite match TV-quality viewing.
"The technology just isn't there yet to have a TV-like experience," David Burch, marketing director at TubeMogul, said in a statement. "And if it's an advertiser hosting video on a branded site or distributing it across the Web, people are just clicking away when they see that spinning wheel."
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