Link to October 10 New York Times article, "Whispering to Rottweilers, and to C.E.O.’s".Excerpt: With his wife, Ilusion, he runs Cesar Millan Inc., the center of a constellation of businesses that coordinates all things Cesar beyond the show, including speaking engagements; executive leadership seminars; a line of organic dog food, fortified water, shampoos and toys that sells at Petco; and the charitable foundation financed by an undisclosed percentage of the company’s revenue.
His Web site, cesarmillaninc.com, grosses annual sales in the mid-seven figures, according to a company spokesman, chiefly from DVDs, books and merchandise like the Illusion Collar, designed by his wife to help control challenging dogs. Nearly 400,000 visitors are on the site monthly. Then there’s his Dog Psychology Center, a 43-acre mecca he calls a “Disneyland for dogs.” Under construction north of here, near where he and his family live, it will be the first of many such centers nationwide, he says.
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