US vs. THEM

Link to July 20 New York Times article, "Top Editor at Us Weekly Is Departing".

Excerpt: They turned what had been a celebrity-friendly magazine with some long articles into a quicker read with a much sharper tone and an appetite for scoops, scandal and candid, often unflattering, paparazzi shots.

Circulation has soared to more than 1.9 million, from more than 800,000 in 2000, second in the category to the mighty People, at more than 3 million. Us Weekly’s advertising sales also rose drastically, outpacing the industry every year in this decade. In the first half of this year, its ad pages declined almost 10 percent, a victory of sorts as the magazine industry fell 28 percent.


And where do libraries stand in this battle?

According to LINKcat, a South Central Library System consortium, 7 libraries subscribe to Us and 46 libraries, including all 8 Madison branches, subscribe to People.

You might want to double-check my math, but OWLSnet's infosoup.org shows a tally of 9 subscribers to Us and 41 subscribers to People.

dingdingdingding

We have a winner.