Using Social Networking Sites to Reach New Audiences

Link to February 15 Herald Times Reporter artricle.

Excerpt:

Jeff Dawson admits he is addicted, and he's not the least bit embarrassed, ashamed or apologetic.

The director of the Lester Public Library [Two Rivers] has gone way beyond creation of a Web site to tell prospective visitors about its programs and features.

His new Internet tools to brand the library go by such names as flickr, MySpace, Facebook, and Blogger.

"I'm not afraid to shamelessly promote my library … [example: Blogging LPL] we have to be in touch and be more aggressive," Dawson told a Chamber Cafe audience Tuesday at the Generose Enrichment Center at Silver Lake College.