Wednesday, August 20, 2008

Time Spent Reading Newspapers Online

The Economist (August 24, 2006)

Link to August 20 Editor & Publisher post, "EXCLUSIVE From Nielsen: Nearly Half of Top 30 Newspaper Sites Decline in 'Time Spent' ."

Most time spent:
NYTimes.com, 32 minutes and 3 seconds

Least time spent:
Kentucky.com (website of the Lexington Herald-Leader), 2 minutes and 2 seconds.

Biggest gainer:
Houston Chronicle
July 2008, 25 minutes and 21 seconds
July 2007, 14 minutes and 20 seconds

Biggest loser:
Atlanta Journal-Constitution
July 2008, 9 minutes and 55 seconds
July 2007, 23 minutes and 9 seconds


Related links.

Internet Public Library newspaper collection.

"Should I Cancel My Newspaper Subscription? The environmental pros and cons of reading online" at slate.com.

And this painful reality check from Business Week.

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