Sunday, August 17, 2008

Newspaper Readership Continues to Decline

Link to August 17 Editor & Publisher post, "Pew's Latest Survey: More Bad News for Newspapers ."

Percentage of survey respondents who say they read a newspaper on a regular basis:
48% in 2008
52% in 2006
71% in 1992

Percentage of those respondents (in 2008) who read a newspaper yesterday (by age)
15% (under 25)
24% (25-34)
46% (50+)

Among the 25-34 age group, 16% read an online newspaper yesterday vs. 12% who read a paper version.

Online newspapers are gaining readership but not enough to make up for the loss of print readers. And perhaps this is a reason why: "Pew Survey Challenges Notion That More Young People Getting News SOMEWHERE".

(Companion article here: "Pew Survey Finds That Viewers of Jon Stewart and Stephen Colbert Score High on News Knowledge".)

The full Pew report is here.

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