Wednesday, July 2, 2008

Will Retiring Guy Increasingly Clutch the Remote?


Or, after August 29, will he demand that his local library supply him with all his favorite TV shows on DVD?

Link to June 29 Variety post, "TV viewers' average age hits 50. Study: Median age outside the 18-49 demo".

Excerpt:
According to a study released by Magna Global's Steve Sternberg, the five broadcast nets' average live median age (in other words, not including delayed DVR viewing) was 50 last season. That's the oldest ever since Sternberg started analyzing median age more than a decade ago -- and the first time the nets' median age was outside of the vaunted 18-49 demo.

Fueling the graying of the networks: the rapid aging of ABC, NBC and Fox. The three nets continue to grow older, while CBS -- the oldest-skewing network -- has remained fairly steady.

Perhaps I should bookmark this website.

Collection development alert: Burke's Law on DVD. (I'm starting already!)

Link to "Pop Goes the Library" blog. (About: We're public, school, and academic librarians. We believe libraries can learn from and use Pop Culture to improve their collections, services, and public image. We love TV, music, the movies, comic books, anime, magazines, sports, tech, and oh yeah: reading! )

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