"The Sporting News" Attempts a Comeback

Link to June 10 New York Times article, "A Venerable Sports Paper Plays Catch-Up".

Quote:
On July 23, the company will introduce a daily digital newsletter, Sporting News Today, that will deliver scores and stats to subscribers’ in-boxes every morning.

In September, the print edition will be reintroduced as a twice-a-month magazine, with more color, better paper and a slew of name columnists. The cover price will be the same, $3.99 an issue, and the digital newsletter will be free.

The idea is to try to restore what Sporting News was half a century ago: a place avid fans go for the full spectrum of news from the world of sports (no, there won’t be a swimsuit issue).

"Half a century ago". OK, I admit it; I'm old. That's why I'm the Retiring Guy. And that's why I can recall, back in the early and mid-1960s, spending 35 cents (or thereabouts) each week during baseball season for a copy of The Sporting News. Its statistical coverage of the sport was unparalleled.