How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years. (AdWeek, 12/7/2015)
It's worth noting, though, that the recipe for Doughboy was pretty much a lucky guess. Originally, the character was to be drawn as a cartoon character. But concerns that Doughboy looked too much like Casper the Friendly Ghost prompted Leo Burnett to render him in 3-D. And in 1965, that meant stop-motion animation. The original Doughboy had five bodies and 15 heads, and it took 24 shots to create just one second of animation. (CGI took over in 1992.)Meet the Pillsbury Doughboy's Family! (HuffPost, 7/11/2017)
What’s that, you say? Poppin’ Fresh has a family? Yep, he sure does! Some of you might already know about Poppie Fresh, the Doughboy’s friendly, female counterpart. Making her debut in the early 1970s, Poppie was created by Carol H. Williams at the Leo Burnett advertising agency. Williams worked alongside Rudy Perz (the creator of the Pillsbury Doughboy) to develop Poppie who was nicknamed “The Little Girl with Big Ideas.” While Poppin’ Fresh represented fresh dough products, Poppie Fresh introduced all of the sweet products like Danishes.Our Beloved Doughboy: Poppin’ Fresh. (Hennipin History Museum Blog, 12/31/2018)
The Pillsbury Doughboy was created by advertising agency Leo Burnett in 1965 for the Pillsbury Company. He was named Poppin’ Fresh because in the original television commercial he popped out of a can of fresh refrigerated dough.