Intro: "A lot of people think America can't cut the mustard anymore."
Lee Iacocca Was a C.E.O. for the Television Age. (The New York Times, 7/3/2019)
People who couldn’t tell a Dodge from a Chevy had reason to know Mr. Iacocca, who died on Tuesday at age 94. He, rather than his cars, was the star of many of Chrysler’s television commercials. He wrote best-selling books that were read by blue-collar and white-collar workers alike.
Print headline: The Business of Star Power