They need a bogeyman to crank up sales like in the good old days of 2009-2016.
Firearms Industry Appears Stuck in the Doldrums. (The New York Times, 11/28/2018)
No mention here of President Obama. They ignore their own earlier reporting, which includes the line graph below.2013 and 2016, in particular, are not part of a sustainable business plan.
Gun checks down in September, sales hit seven-year low. (guns.com, 104/2018)
Dealers processed nearly 435,000 applications for handguns and just under 371,000 applications for long guns last month. The latter represents the slowest September ever recorded in nearly two decades of FBI data. Likewise, long gun tallies for July and August sank to 10-year lows, returning to levels not seen since before the election of former President Barack Obama.