From across U.S. 14 (University Avenue)
Photo and video by Retiring Guy
Original 9/23/2018 post, "Avid Hotel proposed for Discovery Springs in Middleton", starts here.
Looking across Deming Way
Rendering found at City of Middleton Plan Commission
From the project summary letter.
- 95 room, 98 parking stalls.
- The Avid brand is slotted as a value line -- there is no indoor pool and the breakfast options are more focused. Their target customer is the traveler who wants a high-quality hotel room -- but not necessarily the amenities like Holiday Inn Express offers -- at a better price.
Costco gas station and Mead & Hunt office building in background
Aerial view (text boxes added) found at City of Middleton Plan Commission