Photo by Retiring Guy\
Iconic Two Rivers store celebrates 125 years. (Manitowoc Herald Times Reporter, 10/7/2016)
The ensuing years have seen sweeping changes the sisters believe have saved the business and put it on a more stable course for the future.
They’ve since leased out nearly half of the 18,000-square-foot store to four outside retailers — the Read Apple toy store, Intertwined Yarn Shop, Home Sweet Home Décor and the Quilt Shop of Two Rivers.
Those businesses are all integrated into the store layout and supplement the coffee shop and clothing business that make up Schroeder’s.
The move allowed them to generate new revenue from space they no longer needed. It also allowed them to maintain the department store concept, but without managing as many departments and without the same staffing needs.