From boring video #1
It’s Dinner in a Box. But Are Meal Delivery Kits Cooking? (The New York Times, 4/4/2016)
Not to mention the delivery costs. In the span of a few short years, more than 100 companies have jumped into the meal kit game. Millions of cardboard boxes arrive on urban and rural doorsteps every month, holding everything one needs to cook dinner, down to the rice wine vinegar and panko. [emphasis added]
From boring video #2.