Wednesday, November 11, 2015

Together now: The Beatles and Kohl's (2015 holiday ads)

Kohl's Taps the Beatles for Multi-Generational Holiday Spots.  (Advertising Age, 11/11/2015)
The department store will broadcast a series of spots told from the point of view of various members of one multi-generational family tree, set to The Beatles tune of the same name. One spot depicts a man dressing up as Santa; another shows a Star Wars-loving boy waking up to a Storm Trooper at the tree on Christmas morning.

Related reading:
Nike & the Beatles, 1987-1989.  (The Pop History Dig)
5 Controversial Examples of The Beatles in Advertising: Nike, Pizza Hut and Allstate Draw Ire of Fab Four Fans.  (3/1/2015)

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