Pizza Hut's Holiday Gift: Michael Bolton Under the Mistletoe. (Advertising Age, 11/12/2015)
The lowdown (bullet points added)
The holiday-themed pizza push makes sense as some of the biggest pizza ordering days hit during the winter. According to industry group American Pizza Community, the busiest days for U.S. pizza orders are
- Super Bowl Sunday,
- New Year's Eve,
- the night before Thanksgiving and
Plus, Pizza Hut has seen flat sales trends this year through early September.
- New Year's Day.