Wednesday, April 1, 2015

Heinz and Kraft: A Tasteful and 'Enduring' Match?


Photo by Retiring Guy

HJ Heinz buys Kraft to build $28 billion food giant. (Milwaukee Journal Sentinel, 3/25/2015)
As consumers increasingly migrate away from popular packaged foods in favor of options they consider less processed, companies including Campbell Soup, General Mills and Kellogg have been slashing costs or striking deals to update their products offerings. The Heinz-Kraft deal is in many ways just the latest example of that, although [Warren] Buffett noted that the two companies still have a strong base of customers. 

"I think the tastes Kraft and Heinz appeal to are pretty enduring," he said in a telephone call to the business news channel CNBC.

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