Brian Williams Loses Lofty Spot on on a Trustworthiness Scale. (The New York Times, 2/9/2015)
Help! I've fallen and I can't get up.
Before Mr. Williams apologized for exaggerating an account of a forced helicopter landing during the Iraq war, he ranked as the 23rd-most-trusted person in the country — on par with Denzel Washington, Warren E. Buffett and Robin Roberts.
On Monday, he ranked as No. 835. That puts him on the same level as the actor Gene Hackman, the basketball player Russell Westbrook and Willie Robertson, who stars in A&E’s “Duck Dynasty” reality series, according to the Marketing Arm, a research firm whose celebrity index is closely watched by advertisers and media and marketing executives.