Sunday, December 7, 2014

1959, the Year in Review: Advertising

For those of you who are regular viewers, you've seen me go on a series binge of late.

Here's my latest offering, courtesy of an annual supplement of the World Book Encyclopedia, a purchase I made at a used-book sale at some tinted-fog point in time.

Total advertising expenditures for 1959:  $10,300,000,000
  • +11% television (compared to 1958)
  • +11% magazines
  • +  7% newspapers

Biggest complaint from American Association of Advertising Agencies.  Reduced profit margins due to increasing costs of research and "other services".


A commercial which was probably first broadcast in the fall of 1958.

But what the hey?

It's my blog, and I'll post what I want to.

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