Wednesday, September 17, 2014

An Ever-Expanding Market for Alka-Seltzer

Abdominal obesity rising at startling rate, study finds. (Milwaukee Journal Sentinel, 9/16/2014)

What's your waist circumference trend?
Fifty-four percent of U.S. adults have abdominal obesity, up from 46% in 1999-2000, researchers reported in Wednesday's Journal of the American Medical Association. Abdominal obesity is defined as a waistline of more than 35 inches in women and more than 40 inches in men.

A multi-tasking pain reliever.
No matter what shape's your stomach's in, when it gets out of shape, take Alka-Seltzer. Alka-Seltzer relieves the flutters, calms the nervous feeling, relieves heartburn, relieves the stuffy feeling, and relieves the headache.

SIDEBAR:   The T-Bones, a studio group, recorded an instrumental version of the Alka-Seltzer jingle in late 1965.  It peaked at #3 on the Billboard Hot 100 in early February 1966 and spent a total of 6 weeks in the top 10.

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