Golf's Marshmallow Move

Golf Resorts Change Course To Attract Younger Generation.  (The New York Times, 8/4/2014)

Getting more people to golf.  Resorts are pondering that question, too, making changes that would have been unthinkable even a decade ago, 

• adding 
• speakers to golf carts and 
• Wi-Fi access on the course, 
• building 
• high-tech training centers and 
• miniature golf putting courses, and 

• peppering corporate golf events with tangentially related activities like 
• using golf clubs to hit marshmallows or 
• throwing Frisbees around the course.

Wondering how that marshmallow thing works?  Here are a couple of examples.





This doesn't look like a sustainable, long-term business strategy to me.