Saturday, November 23, 2013

Make Way for GoldieBlox, Pink Princesses and Ponies

Ad Takes Off Online: Less Doll, More Awl. (The New York Times, 11/21/2013)

Excerpt:    “I thought back to my childhood with the princesses and the ponies and wondered why construction toys and math and science kits are for boys,” Debbie Sterling, founder and chief executive of GoldieBlox, said in an interview. “We wanted to create a cultural shift and close the gender gap and fill some of these jobs that are growing at the speed of light.”

What's in the box?

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