Sunday, October 13, 2013

Musee d'Orsay "Nude" Marketing Plan

YouTube provides the following advisory. The following content has been identified by the YouTube community as being potentially offensive or graphic. Viewer discretion is advised.



With Money Tight, Museums Embrace Nudes. (The New York Times, 11/11/2013)

I like the print edition headline better.  "With Money Tight, Museums Take It Off".

Entice, broaden, and appeal:  And sizzle is what a number of major European institutions seek this fall, hoping that a focus on sex will entice visitors and broaden their appeal to younger generations and a demographic who are more likely to read Marie Claire than Le Monde.

"Masculin/Masculin" proves to be a big draw.   And the crowds are coming, averaging more than 4,500 people a day, triple the amount for a show at the same time last year, according to museum figures.

I don't know if 4,500 people visited the Musee d'Orsay on the day this picture was taken -- Wednesday, December 28, 2011 -- but we waited in line for about 2 hours.  And we even had the Paris Museum Pass. 

No comments:

Post a Comment