Sunday, October 13, 2013

Musee d'Orsay "Nude" Marketing Plan

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With Money Tight, Museums Embrace Nudes. (The New York Times, 11/11/2013)

I like the print edition headline better.  "With Money Tight, Museums Take It Off".

Entice, broaden, and appeal:  And sizzle is what a number of major European institutions seek this fall, hoping that a focus on sex will entice visitors and broaden their appeal to younger generations and a demographic who are more likely to read Marie Claire than Le Monde.

"Masculin/Masculin" proves to be a big draw.   And the crowds are coming, averaging more than 4,500 people a day, triple the amount for a show at the same time last year, according to museum figures.

I don't know if 4,500 people visited the Musee d'Orsay on the day this picture was taken -- Wednesday, December 28, 2011 -- but we waited in line for about 2 hours.  And we even had the Paris Museum Pass. 

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