Monday, February 25, 2013

You Better Watch Out, Netflix Knows What You've Been Doing


Executives at the company knew it would be a hit before anyone shouted “action.”

The above is excerpted from Giving Viewers What They Want.  (The New York Times, 2/24/2013)

What Netflix looks at
  • 30 million “plays” a day, including when subscribers
    • pause
    • rewind 
    • fast forward 
  • 4 million ratings
  • 3 million searches 
  • time of day when shows are watched 
  • devices on which shows are watched

House of Cards is the most streamed content in the U.S. and 40 other counties.

No comments:

Post a Comment