Tuesday, July 31, 2012
OK, Lay's, I Made My Choice
Social Media Act as a Guide for Marketers [print headline]. (The New York Times, 7/30/2012)
Excerpt: Visitors to the new Lay’s Facebook app are asked to suggest new flavors and click an “I’d Eat That” button to register their preferences. So far, the results show that a beer-battered onion-ring flavor is popular in California and Ohio, while a churros flavor is a hit in New York.
“It’s a new way of getting consumer research,” said Ann Mukherjee, chief marketing officer of Frito-Lay North America. “We’re going to get a ton of new ideas.”