Wednesday, June 27, 2012

Cross-Platform Use Catches Media Leaders Attention


Media Leaders Discuss the Consumer Shift to Cross-Platform. Nielsen Wire, 6/27/2012)

Excerpt:   At Nielsen’s Consumer 360 event, Nielsen’s president of global media products and advertiser solutions, Steve Hasker, kicked off a panel by sharing Nielsen’s latest insights on how audiences are using multiple screens and devices. Rapid consumer adoption is driving a shift to digital, mobile, and on-demand options. In just the last 12 months, smartphone penetration has gone up 34 percent, tablet adoption is up 400 percent, and Internet connected TV is up 25 percent.

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The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set.

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