Tuesday, October 11, 2011
OverDrive Announces WIN (Want It Now) Platform Enhancement for Library Network
Entire eBook Catalogs to Be Available for Discovery, Sampling & Links to Booksellers... From the Public Library. (Yahoo News, 10/1o/2011)
Excerpt: OverDrive, the leading global digital distributor of eBooks and audiobooks to libraries and schools, will meet this week at the Frankfurt Book Fair with major and independent publishers and booksellers to share details of its new WIN Catalog. A key part of OverDrive's WIN platform enhancements ("Want It Now") for its network of 15,000 libraries worldwide, the WIN Catalog will maximize discovery and potential sell-through by providing samples and links to national and local booksellers for library website visitors that discover a title and "Want It Now."
The WIN Catalog will feature complete long tail collections of eBook and audiobook titles that comprise a publisher's catalog, 90% or more of which libraries do not have available for lending. Libraries that opt-in to offer access to OverDrive's WIN Catalog will earn affiliate fees for all sales referred through a link from their public library website.