Friday, October 7, 2011
Is There a Library Version of This?
Study Shows Correlation Between Social Buzz and TV Ratings. (Mashable, 10/6/2011)
Excerpt: A major undercurrent of the 2011 Fall TV season is the increasing role that social and digital media have on how consumers consume, discover and discuss TV shows. A longstanding question in the social TV space, however, is what impact social media buzz has on traditional television ratings.