Friday, October 7, 2011
Casual vs. Hardcore Social Gamers
The Demographics of Social Gamers, at Home and On the Go. (eMarketer, 10/6/2011)
Excerpt: About four in 10 US internet users play social games, according to May 2011 research from Kabam, a publisher of massively multiplayer social games. And for at least some of those gamers, spending on gaming content is on the upswing.
The Kabam survey, conducted by Information Solutions Group, found that there was a demographic and behavioral split in the social gaming population, depending on whether gamers limited themselves to casual games, like Bejeweled Blitz and FarmVille, or also played strategy, role-playing or similar hardcore social games.
Hardcore social gamers were more likely to be male and under age 40, while casual social gamers tended to be women, with more than 40 percent of this group over age 50.