Wednesday, August 3, 2011
Hispanics Have Highest Ownership Rates for Ereaders, Tablets
Hispanics Have Highest Tablet Adoption. (eMarketer, 8/3/2011)
Excerpt: Like for many newer devices, young, affluent college graduates are the overall heaviest users of tablets and ereaders. But when device ownership is broken down by race and ethnicity, the results go beyond the typical early adopter profile. Hispanics skew higher than black or white consumers in ownership of both types of device.