Consumers to Behavioral Advertisers: We Know You’re There. (eMarketer, 8/16/2011)
And apparently, we think you're doing a better job matching up displays ads with our individual needs.
Excerpt: Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.
Over the past three years, US internet users have become increasingly aware of online display ad relevancy—and thus the presence of behavioral advertising.