Wednesday, July 20, 2011
Gushers, and a Card Catalog, @ the Library
From "TV Advertising Tips" by Marketplace Media.
Remember that one of the cardinal rules of TV creative is "see and say". See the product when the words are said and don't forget to show the actual product. "See and say" in TV is one of the most basic, but often forgotten TV advertising techniques. (Yet even more evidence that the ultimatel rule in creating TV advertising is to consume mass quantities of drugs.)
The "see" takes place at 0:03, the "say" at 0:15.