Friday, May 13, 2011

"Vermont libraries can take you anywhere"

Idyll Banter: Libraries put their cards on the table. (Burlington Free Press, 4/10/2011)

Excerpt: Beginning today -- which also happens to be the start of National Library Week -- the Vermont Library Association is hoping to quash that sort of typecasting and convey to Vermonters what a modern library is really like. Fiske, president of the VLA, is among the masterminds behind a multimedia campaign to convince us that libraries are not the blacksmith shops of the 21st century. Three 15-second public service announcements will air on television this week, along with three matching print ads, all of which share the theme, "Vermont libraries can take you anywhere." The TV ad was produced by RETN, with 21-year-old University of Vermont senior and aspiring filmmaker Stephan Ruiz in charge of the project and directing the videos.

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