Tuesday, April 26, 2011
Adweek: The 10 Most Successful and Influential Magazines of the Year
Link to 4/25/2011 article.
Excerpt: The magazine industry emerged this year from the most perilous downturn in its history with a set of unmistakable powerhouse titles celebrated here in Adweek’s 31st annual Hot List. Those that made the cut, from Food Network Magazine at No. 1 to Vanity Fair at No. 10, were the industry’s most successful and influential over the past year.
The rankings are based on financial performance metrics—ad page, ad revenue, newsstand, and overall circulation, growth—along with an influence measurement derived from social media footprint, press impressions, and search engine results. Also factored in is a product quality measurement, based on the number of edit pages,
Web traffic, awards, and other reader satisfaction benchmarks.