Friday, February 4, 2011
The University of Wisconsin Press Ebooks
UW press embracing e-books. (Capital Times, 2/4/2011)
Excerpt: UW Press has been working with the e-book market since the late 1990s, when there was an initial, failed push by publishers to interest readers in electronic books. About five years later, Amazon became interested in e-books and that “really fired up the market again,” says Coulson. “Having the audience interest has pushed the second wave of e-books, and it seems to be lasting. All indications are that we’re going to continue to see more sales and more adoption of e-book technology.”
Coulson was hired by UW Press in 2006 to evaluate the e-book market and decide if it was something the press should invest in again. Over the last four years, UW Press has worked to prepare its products for a constantly changing e-book market. Today, all new books are simultaneously released in e-book and print formats.