Saturday, February 12, 2011

'Do Not Track Me Online Act' Introduced in U.S. House

'Do Not Track' Internet privacy bill introduced in House.  (Chicago Tribune, 2/12/2011)

Excerpt: A privacy bill introduced in Congress on Friday raised the possibility that Internet users will be able to prevent advertisers from tracking what they do online.

Similar to the 2003 Do Not Call Registry that prevents telemarketers from calling consumers who don't want to be contacted, the "Do Not Track" bill would allow the Federal Trade Commission to force online advertisers to respect the wishes of users who do not want to be tracked for marketing purposes.

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