Thursday, December 16, 2010

Pew Research: "Generations Online in 2010"

Link to Pew Internet & American Life Project report, "Generations Online in 2010".



There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first "Generations" report in 2009 has slipped in many activities.

Milliennials, adults ages 18 to 33, remain more likely to access the internet wirelessly with a laptop or mobile phone. In addition, they still clearly surpass their elders online when it comes to:
  • Use of social networking sites
  • Use of instant messaging
  • Using online classifieds
  • Listening to music
  • Playing online games
  • Reading blogs
  • Participating in virtual worlds
However, internet users in Gen X (those ages 34 to 45) and older cohorts are more likely than Millennials to engage in several online activities, including visiting government websites and getting financial information online.

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