Friday, November 26, 2010

"Media is not a zero-sum game"

Yeah Yeah Yeah


Link to November 25 New York Times  article, "The Lessons of 10 Years of Talking Tech".

Lession #1 is my favorite:  

Things don’t replace things; they just splinter. I can’t tell you how exhausting it is to keep hearing pundits say that some product is the “iPhone killer” or the “Kindle killer.” Listen, dudes: the history of consumer tech is branching, not replacing.

TV was supposed to kill radio. The DVD was supposed to kill the Cineplex. Instant coffee was supposed to replace fresh-brewed.







But here’s the thing: it never happens. You want to know what the future holds? O.K., here you go: there will be both iPhones and Android phones. There will be both satellite radio and AM/FM. There will be both printed books and e-books. Things don’t replace things; they just add on.

Other lessons learned by David Pogue:
2.  Sooner or later, everything goes on demand.
3.  Some people's gadgets determine their self-esteem.
4.  Everybody reads with a lens.
5.  It's not that hard to determine the winners from the losers.
6.  Some concepts' time may never come.
7.  Forget about forever.  Nothing last a year.  (Examples shared throughout this post.)
8.  Nobody can keep up.

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