Monday, October 11, 2010

Moms Online

Not buying pictures books, apparently.

Link to October 11 eMarketer post, "Moms Go Online en Masse".

Excerpt:  Going online is practically a requirement for being a mom. A full 90.3% of women with children under 18 access the internet from any location at least once a month, compared to 76.3% of all adult females. By 2014, more than 93% of moms will be regular online users, according to eMarketer estimates.

A 2009 survey by Experian Simmons showed a similar pattern: 74.1% of US moms had used the internet in the week prior to the survey, compared with 65.2% of all adult females.

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