Friday, August 27, 2010
Pew Research: Older Adults and Social Media
Link to August 27 Pew Internet & American Life report.
Excerpt: While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
•Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%.
•During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
•By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”