I cover the waterfront. Recommended reading, links galore, plentiful screenshots, occasional commentary, line and column graphs, photographs, and color-coordinated PowerPoint slides. Not to mention Update City.
Wednesday, August 25, 2010
The Demographics of Book Buyers
Link to August 24 Bowker news release, "Bowker Updates Groundbreaking Consumer-Focused Research Report for Book Industry". Excerpt:However, it’s the demographics of book buyers that make the Report an essential read for any book industry maven. The report reveals income levels, age, generation and more. For example,
More than 40% of Americans over the age of 13 purchased a book in 2009 and the average age of the American book buyer is 42.
Women lead men in overall purchases, contributing 64% of sales. Even among detective and thriller genres, women top 60% of the sales. Where do men catch up? Fantasy titles are purchased evenly by men and women.
Baby Boomers spend. The boomer generation is the largest purchasing generation, making up 30% of sales. Their elders – Matures – contribute 16%.
More income doesn’t mean more book purchases. 32% of the books purchased in 2009 were from households earning less than $35,000 annual and 20% of those sales were for children’s books.
Americans like people. The biggest selling non-fiction genre is biography – auto and otherwise.