...73% of U.S. Internet users participate at least once a week.
Link to April 15 Adweek article, "Social media use becomes pervasive".
Total social media audience: 127,000,000.
47% visit Facebook daily, compared to....
55% watch TV daily.
37% listen to radio daily.
22% read a newspaper daily.
27% play social games daily.
11% read a blog daily
6% use Twitter daily.
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