Tuesday, April 27, 2010
Newspaper Circulation Continues Its Slide
Link to April 27 New York Times article, "Newspaper Circulation Falls Nearly 9%".
Excerpt: Newspaper circulation has been in decline for many years, but the drop accelerated in 2007 and even more rapidly through the recession. While the Internet is widely cited for the drop-off, the lower circulation figures have resulted in part from a conscious decision by publishers to focus on the most loyal and profitable readers, often raising prices and limiting discounts. Some publishers have also limited the area covered by delivery services.
Daily newspaper readership, 1964-1997.
Daily newspaper readership, 1998-2007.
Newspaper circulation continues its dive. (10/26/2009)