Monday, March 1, 2010

Where Do Americans Get Their News? Survey Says......

...92% use multiple platforms to get news on a typical day.

Link to March 1 Pew Internet & American Life Project report, "The New News Landscape: The Rise of the Internet".

Excerpt: In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.

[snip]

Only local and national TV news, the latter if you combine cable and network, are more popular platforms than the internet for news. And most Americans use a combination of both online and offline sources. On a typical day
  • 78% of Americans say they get news from a local TV station.
  • 73% say they get news from a national network such as CBS or cable TV station such as CNN or Fox News.
  • 61% say they get some kind of news online.
  • 54% say they listen to a radio news program at home or in the car.
  • 50% say they read news in a local newspaper.
  • 17% say they read news in a national newspaper such as the New York Times or USA Today.

No comments: